Fueled by consumer demand for convenience, digital restaurant sales are skyrocketing.
Diners are more connected than ever before, and digital engagement influences 40% of restaurant visits today, according to “The Restaurant Digital Crossroads: The Race to Meet Guest Expectations” from BRP Consulting. More and more consumers — not just millennials and Gen Z —are expecting digital ordering. Today only 6% of restaurant sales are transacted digitally; but by 2025, digital restaurant sales will account for 30%, or $30 billion, of all restaurant sales, according to the study.
Meeting consumers’ increasing expectations for speed and convenience can pose challenges for restaurant operators and the digital ordering solutions that are utilized. In this Roadmap, Hospitality Technology gathers insights and best practices from restaurant operators who have embarked upon a digital journey. Here are six strategic steps to ensure a smooth transition to offering tech-driven ordering options.