Franchisors are helping their franchisees, offering them financial relief during the COVID-19 crisis.
Fazoli’s, the fast-casual Italian brand, is among the brands giving its franchisees royalty and ad fund relief during the COVID-19 crisis.
'We Can Get Through This Together'
The company sent communication to franchisees outlining the emergency measures in response to the ongoing developments and expansion of the Coronavirus. The plan includes waiving royalties for March with repayment over a 10-month period. It also will suspend monthly marketing fees and includes local marketing strategies that emphasize off-premise channels, focusing on drive-thru, delivery and carry-out messaging.
“At Fazoli’s, we are all in this together and supporting our franchisees is one of our top priorities,” said Carl Howard, CEO of Fazoli’s. “While the restaurant industry is dealing with this rapidly changing landscape, we know we can get through this together. We are being smart and very proactive to make sure we all emerge from this challenge stronger than ever.”