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04/30/2021

Food Hall Partners with Adyen

As it plans to add four locations around the globe, the Prague-based food hall and ghost kitchen partners with Adyen to create personalized, customer-oriented payments in its restaurants.
Anna Wolfe
Senior Editor - Restaurants
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Manifesto selected Adyen for its ability for personalized interactions with the customers based on their preferences.

Manifesto, the award-winning food hall innovator in Prague, is switching to a new payment solution. All the company’s in-market and online payments will now be managed by Adyen

First launched in Prague in 2018, Manifesto is one of the first fully cashless gastronomic experiences and plans to operate in four countries in the near future.  Adyen was chosen by Manifesto due to its ability to open the potential for personalized interactions with the customers based on their preferences. Adyen provides a 360 cutting-edge payments infrastructure: e.g. cashless payments, loyalty programs, local payment methods like Apple Pay on their POS terminals.

Manifesto will be able to use technology to personalize the interaction with its customers with an omnichannel approach. With customer payment data from its online and offline marketplace, held in the same system, Manifesto can potentially recognize customers wherever they are, better understand their habits and preferences and thus, serve them with exceptional experiences.

“Manifesto is dedicated to offering a fluid online-2-offline experience and to pioneer new solutions, with partners like Adyen able to join us as we enter new markets in the EU and the US. Manifesto was started as the first cashless food hub in the Czech Republic and has always been pioneering new solutions. We are driven by data and technology in our daily operations, planning and decision making, and need partners who are flexible and able to embrace our vision which is always one step ahead of what existing products and solutions currently offer. This is how we push innovations for the whole industry,” Martin Barry, Founder and CEO of Manifesto.

Digitalization allows customers to choose how and when they would like to interact with the brand through every step of customer journey. It also helps to understand customers and learn where they need us more, e.g. help Manifesto to make the right choice when opening new locations.

The companies are planning to expand their cooperation and enable the full potential of Unified Commerce.

Cashless & Green

In Prague, Manifesto has transformed two underused urban spaces into vibrant city favorites, by using reversible design. Manifesto is concentrating efforts into reducing its environmental impact and is powered 100% by energy from renewable sources provided by Nano Energies. Manifesto is the first completely cashless establishment in the Czech Republic. The brand seeks to expand internationally and continues to design unique gastro and cultural experiences hosted in temporary or permanent structures.

Manifesto won the Mastercard Retailer of the Year award for Best Customer Experience in 2018, Tripadvisor Travellers' Choice 2020 and was a finalist for Hamburg’s Internorga Future Award 2021. Manifesto was founded by Martin Barry, a landscape architect originally from New York, and his design-focused nonprofit organization reSITE on a mission to improve the quality of life in the urbanized world.

a group of people sitting at a table in front of a building
As it plans to add four locations around the globe, the Prague-based food hall and ghost kitchen partners with Adyen to create personalized, customer-oriented payments in its restaurants.