Food Delivery GarfieldEATS Mobile App Uses AR to Immerse Customers in the Comic Strip
GARFIELD is the most read comic strip in the world—you know that Garfield eats. A lot. The fabulous funny that inspired books, movies, and TV shows, is about to mark its 40th year on the comics pages. So it’s apropos that GarfieldEATS, a new innovative mobile app for entertainment AND ordering food, will make its debut in the world.
GarfieldEATS is a new food experience brought to you by the world’s first “entergaging” app – an entertaining and engaging app that replaces the Quick Service Restaurant with the Quick Mobile Restaurant. The app immerses the user in a complete Garfield experience offering cartoons and augmented reality and—food! On the menu – delicious healthy Farm2Plate (F2P) lasagna of course, and pizza, shaped like Garfield and baked in a wood fire oven – ordered through the app and delivered quickly to anyone in Dubai. Also, because Garfield loves his coffee, enter the Garficcino, made with 100% Arabica coffee from Italy.
GarfieldEATS co-founders, Nathen Mazri and Pascal Haider, were born well after Garfield’s rise to fame but both were fans of the cartoon growing up. Knowing Garfield’s penchant for Italian food, they thought Garfield would be the perfect pitchman for their brand. Their vision is to make the ordering of food fun and easy utilizing modern technology — you can use voice recognition to order—and taking into account environmental and healthy living concerns. GarfieldEATS will adhere to strict F2P guidelines on supply sourcing guaranteeing no GMOs, no preservatives, no artificial colors, and no fertilizers. They’ll also use rechargeable electric scooters to deliver the food in Re-box packaging that can be repurposed.
Nearly forty years ago, on June 19, 1978, GARFIELD was born on the comics pages. The mastermind of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a lazy, cynical orange cat who loves lasagna, pizza, coffee, and his remote control; his owner, the long-suffering Jon Arbuckle; and Odie, a sweet but dumb dog.
Garfield’s creator, Jim Davis said he was delighted with the concept. “In 40 years, no one has ever come to me with a better thought-out plan to deliver great food in a fun and engaging way. I also admire their insistence on keeping the menu healthy and the environment safe.”