Feedback Solution Enhances Experience for Hotel Guests

The management of Glacier Park, Inc., operator of nine lodges, inns and hotels at Glacier National Park in Montana, was looking for a survey tool that would not only provide feedback about guest experiences, but, and even more importantly, would alert them to what would further enhance their stay.

 

UniFocus’ Guest Feedback Survey Solution, GUESTScope, is providing the intelligence that will help Glacier Park succeed with their aggressive customer service goal initiatives. The solution includes an easy-to-use visual dashboard to provide accurate and actionable information with a clear understanding of every aspect of guest loyalty and satisfaction.

 

The system’s Survey Response System (SRS) allows management to direct timely, professional responses to guests that have taken a survey, no matter if the responses were positive or negative.

 

GUESTScope eliminates hours of data analysis for users by determining what aspects of the guest experience are most important with Key Opportunities reporting. This reporting identifies the top areas that are most relevant to guests as it relates to returning to the property or recommending the property to others.

 

With a response rate of more than 33%, the UniFocus database shows significant trends and attitudes among travelers. UniFocus’ advanced guest survey solution presents the clear picture you need to make timely and informed decisions that will positively impact guest impressions, simplifying efforts to increase your guests’ intent to return and recommend, and in turn, your bottom line.