Farmer Boys, is rolling out updates to its Very Important Farmer (VIF) app and loyalty rewards program on August 17. Existing and new users will enjoy a revamped app interface that is easier to navigate, as well as the ability to earn rewards faster and more flexibility to choose rewards. To kick off the launch, Farmer Boys is hosting a digital VIF Week celebration from August 17 to 23 where users can unlock free or discounted menu items every day by logging into the VIF app.
“This is a very important update that only our very important guests get to experience,” said Larry Rusinko, VP and Chief Marketing Officer. “Exceptional service has always been of utmost importance at Farmer Boys, and we want that sentiment to extend into our guest’s digital experience as well. We’re excited to celebrate this relaunch with our guests during VIF Week, and we look forward to receiving their feedback on our new and improved loyalty program.”
Farmer Boys’ newly renovated loyalty structure gives guests more flexibility to choose their rewards, and the rewards will also be earned with more frequency. Guests earn 1 point for every dollar spent, and rewards are unlocked at 30, 55, 75, and 100 points. Existing users with banked rewards will have the option to see their points transfer into menu item rewards or $10 increments.
In addition to earning loyalty rewards, VIF members enjoy personalized offers, birthday treats, and are the first to hear about new menu launches, sneak peeks, and information on local events. Farmer Boys’ VIF app is available in the App Store and Google Play and rewards are accepted at most Farmer Boys locations.