Famous Dave’s Posts 26% Lift in Guest Frequency
For the past two years, Famous Dave’s successfully utilized Mobivity Holdings Corp.'s Unified Messaging platform. For Famous Dave’s, Mobivity’s personalized text message marketing showed an attributable lift of 26% in customer frequency with messaging (compared to non-messaging guests) and nearly a 50X return on marketing spend.
Restaurants nationwide faced the realities of doing business during the COVID-19 pandemic, they increasingly leaned in to off-prem. For Famous Dave’s, success in delivery and takeout coupled with dining room reopenings in 2021, helped to increase the restaurant’s messaging subscriber base by 17.5% in Q1.
“Mobivity used its unique experience in building successful text marketing programs for restaurants to help make text messaging our top digital engagement channel that continues to drive meaningful increases in guest frequency and spend,” said Al Hank, Chief Operating Officer at BBQ Holdings. “Text messaging is a critical channel which we own and control, thanks to Mobivity. It not only enabled us to improve guest engagement, but was instrumental in helping us navigate various business interruptions and challenges during the pandemic. Messaging has also elevated our guest experience and strengthened customer loyalty, enabling us to grow our customer base across the board. We had an advantage out of the gate with Mobivity and I am glad we embraced their restaurant technology early.”
BBQ Holdings chose Mobivity due to its patented technology platform, purpose-built for the foodservice industry. It effectively engaged guests through its personalized campaigns driving customer frequency and spend for Famous Dave’s. Mobivity’s platform segments seamlessly integrates into the restaurant portfolio’s entire customer experience positioning BBQ Holdings as a leader in restaurant marketing technology.
BBQ Holdings is among the more than 30,000 other restaurant locations that utilize Mobivity’s platform. This roster of forward-thinking brands understand the importance of building owned media channels they control and that leverage first-party data to personalize the guest experience driving guest frequency. Cementing value and staying top-of-mind is becoming increasingly important for restaurants as consumers have embraced digital ordering and engagement, and favor personalized digital marketing experiences over less-personalized, traditional marketing approaches.