Factor4, LLC, a provider of gift card and loyalty solutions, announces its gift card integration with Ordering360, a complete online restaurant technology and food ordering platform. The integration will enable restaurant owners to provide customers with the ability to sell and redeem gift cards online.
Restaurant owners may also receive a free custom website, a benefit that is critical as restaurants ramp up after COVID-19.
Digital gift card adoption is projected to grow 23% by 2025.Statistica data indicate the number of people ordering food from restaurants online is expected to reach over 821 million in 2021. Online purchases of gift cards more than doubled in 2020, outperforming the YoY growth recorded in 2019, according to the United States Gift Card and Incentive Card Market Report 2021.
COVID-19 has accelerated the adoption of digital gift cards, as mobile and digital gifting increases and a younger demographic embraces eGift cards. However, as the gift card market shifts to a digital-first mindset, retailers and restaurant brands must improve their digital gift card capabilities or risk being left behind.