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10/07/2022

Dunkin’ Revamps, Rebrands Rewards Program

Dunkin’ Rewards rolls out nationwide and replaces DD Perks. It includes a special loyalty tier for Dunkin’s most dedicated fans.
Anna Wolfe
Senior Editor - Restaurants
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Dunkin’ is rolling out its improved loyalty program nationwide: Dunkin’ Rewards, formerly DD Perks. Dunkin’ Rewards is driven and designed around member feedback. The revamped program introduces more food and beverage rewards, increased flexibility on when and how guests choose to use their points, and an all-new Boosted Status, a special loyalty tier for Dunkin’s most dedicated fans. 

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“When we set out to improve DD Perks, we asked our members what they wanted to see in a new program. They told us three things: flexibility, variety, and recognition,” said Scott Murphy, head of the beverage-snack category and president at Dunkin'. “And we did just that – we solved the three biggest constraints to bring a new and improved customer experience to Dunkin' fans.”

In launching Dunkin’ Rewards, the brand is taking a step forward to further evolve and improve what it means to be a member at Dunkin’ and to stay in lockstep with the most loyal guests, both current and future members.

Flexible Rewards

 

With the new program, Dunkin’ Rewards members will earn points faster, receiving 10 points for every $1 spent compared to 5 points with DD Perks. Plus, rewards start at just 150 points instead of 200 points, meaning members can redeem a reward after spending $15.

Members can redeem points for donuts, hash browns, bagels, breakfast sandwiches, and more, or choose to stack their points and redeem multiple items in a single transaction. 

Dunkin’ Rewards points won’t expire as long as members remain active by making one or more qualifying Dunkin’ purchase every six months. 

Go Boost Mode


Dunkin’ is excited to introduce Boosted Status, a new loyalty tier within Dunkin’ Rewards for its most dedicated fans. Members visit 12 times in a calendar month to reach Boosted Status and unlock even more points and benefits for the following 3 months. Members can extend their status by visiting Dunkin’ 12 times each calendar month.

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Runnin’ Has Its Rewards


To welcome new and existing members to Dunkin’ Rewards, the brand is kicking off a full line-up of freebies for the rest of the month.

Beginning October 12, members can also earn a FREE Breakfast Sandwich with any full-priced medium or larger beverage purchase.