Digital Ad Fraud: The Problem Hoteliers Can No Longer Ignore

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Digital Ad Fraud: The Problem Hoteliers Can No Longer Ignore

By Michal Christine Escobar - 04/10/2019

During HT-NEXT, attendees will have the chance to listen to a general session on the topic of "Exposing Digital Ad Fraud" led by Augustine Fou, Independent Cybersecurity and Ad Fraud Researcher, Marketing Science Consulting Group, Inc.

When is a click not a click? When it’s ad fraud and this is a problem that hoteliers can no longer turn a blind eye towards. In this session, learn about the very real impact and ramifications of digital ad fraud. Think you are immune because you outsource website management to third parties? Think again! Make sure you are asking the right questions and putting advertising dollars to the most effective sources. Learn how to optimize your marketing to minimize the risk of ad fraud -- specifically what to look for in your analytics and what to do when you spot fraud.

Dr. Augustine Fou is an independent cybersecurity and ad fraud researcher who helps brands identify and reduce ad fraud through their own data and analytics. Dr. Fou is a digital marketer of 23+ years and previously served as group chief digital officer of a family of agencies within the Omnicom holding company. Dr. Fou started his career with McKinsey & Company and earned his PhD from MIT in Materials Science and Engineering at the age of 23.

Hospitality Technology (HT) and Hospitality Technology Next Generation (HTNG) are collaborating for the third year in a row to host HT-NEXT 2019, a unique conference for the hospitality technology industry. HT-NEXT 2019 will take place April 8-11 at the Hilton Riverside Hotel in New Orleans.

HT-NEXT (https://www.ht-next.com) brings together hotel technology solution providers with leaders and influencers from leading hotel companies spanning IT, finance, marketing, distribution and operations. In 2018, the event attracted nearly 600 hospitality professionals. After the event, 87% of these attendees said they met a valuable new contact at the show, and 97% of attendees said they brought back a specific idea to implement at their organization.

HT-NEXT features emerging trends and the ability to dig in to work together to solve current industry problems. The program will feature thought-provoking keynotes, diverse educational sessions, HTNG workgroups and a technology exhibit hall for attendees to discover cutting-edge solutions. The Hotel Visionary Awards and the HTNG TechOvation Award are also presented live during the event.