Dickey’s Reaches New Milestone

Earlier this month Dickey’s Restaurant Brands celebrated the opening of its 700th location worldwide across all of its concepts, including Dickey’s Barbecue Pit, Wing Boss, Big Deal Burger and Trailer Birds.

Trailer Birds Hot Chicken began serving the Ocoee, Florida, community on December 10.

In the Headlines

Technology leader Dickey’s continues to innovate. CEO Laura Rea Dickey shared the recent tech updates the brand has implemented and explained how the beloved barbecue brand has embraced off prem. The in-house tech changes have paid off, improving CX and franchise satisfaction.  (Watch the video interview here.) For its technology innovations, Dickey's received HT's Industry Hero award for 2021. Dickey's recently announced it will expand global brand reach capital-free through host kitchens.

“The growing popularity of each of our concepts is enabling Dickey’s Restaurant Brands to expand at a very fast pace,” said Laura Rea Dickey, CEO, a Top Women in Restaurant Technology Lifetime Achievement award winner. “Guests are interested in testing out our portfolio of delicious offerings, and the success we’ve seen is reflected in Dickey’s Restaurant Brands hitting 700 locations. We’re proud of the incredible growth we’ve achieved thus far, and we can’t wait to see where these brands continue to take us.”