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Destination Hotels & Resorts Tackles Web 2.0

Destination Hotels & Resorts announces that they have selected the Avalon Report Corporation as their primary solution for monitoring online customer reviews and ratings. The Avalon BUZZ Report will empower every Destination property to easily monitor their reputation and customer satisfaction through a consolidated dashboard report of online guest ratings, reviews, pictures and video.

"Over the last few years, consumer generated content on the internet has risen and it's become an important part of our customer's decision making process," says Isaac Gerstenzang, corporate director of e-commerce for Destination Hotels & Resorts. "The BUZZ Report allows us to monitor customer satisfaction and feedback to help guide our operations. This new turnkey solution provides a competitive value to our company to ensure we are always offering a quality guest service experiences."
Destination recently completed a test pilot program with the Avalon BUZZ Report at Estancia La Jolla Hotel & Spa in San Diego. The company plans to roll out the new internet solution to its more than 30 hotels and resorts by the end of 2008.
Along with the user generated content on sites they monitor, the San Diego based company has grown exponentially as the Web 2.0 wave has matured. First to monitor comments in 2005, Avalon Report continues to provide a competitive advantage to subscribers with proprietary search and data visualization software that identifies strengths and vulnerabilities in the ratings and review sphere. Avalon's focus on key sites embodies a revenue-driven approach to reputation management and removes the time constraints hotels face by making daily monitoring a 3-5 minute commitment rather than a web surfing safari.
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