Del Taco's Updated Mobile App Focuses on Value
Del Taco Restaurants Inc. has launched of its value-focused mobile app, offering guests deals on their favorite products.
Now available on the App (iOS) and Google Play (Android) stores, guests who download The Del App will instantly receive special offers delivered to their mobile device every week.
“When developing our app’s capabilities, we clearly heard from our guests that doubling down on our category-leading value with unique and craveable deals was important to them,” said Barry Westrum, Del Taco’s Chief Marketing Officer. “With that insight, we decided to come out of the app gate strong and deliver those deals. We’re also looking forward to introducing additional app elements, including delivery and loyalty, in the near future.”
The brand’s campaign, Celebrating the Hardest Working Hands in Fast Food, further communicates Del Taco’s commitment to restaurant-level team members that provide guests with the best quality and value for their money through cooking, chopping, shredding and grilling menu items from scratch.
Founded in 1964, today Del Taco has more than 560 restaurants across 14 states.