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The Franchise Factor
Since its founding in 1953, Sonic, America's Drive-In has believed in the franchisee system, with a motto that "owners make better operators." Now, more than 50 years later Sonic is in the midst of a re-franchising initiative, partnering with its franchise base to foster innovation and expansion in a tough economic climate. HT talks to Sonic's VP of brand technology Brad Sheriff and franchisee Angela Owen about the communication strategies, technology solutions and partnership best practices that are creating opportunities for the entire Sonic community.