Using a new software to improve guest-to-staff and staff-to-staff communication, the hotel management company was able to improve individual property guest scores by 30 percent while reducing room comps by $1600 per month.
With recent advances in technology, hotel CTOs have an opportunity to transform customer service from a reactive cost center to a proactive revenue driver.
The hospitality market is in the midst of a massive transformation in technology, operations, and guest engagement. But will ‘high-tech’ advancements always conflict with ‘high-touch’ hospitality?