QDOBA Launches New Rewards Program

QDOBA revealed a series of enhancements to its popular QDOBA Rewards program, making it easier to earn free food fast. 

With a simplified format and two-tier loyalty system, most previous QDOBA Rewards members can now enjoy rewards after fewer restaurant visits. The streamlined system also makes the redemption process easier by automatically placing entrée rewards in members' wallets, so free flavor opportunities are never missed. Some highlights:

• Foodie Status: Rewards members earn one (1) point per dollar spent, a free entrée at 125 points, and can reach Chef status after just 12 QDOBA visits per year.
• Chef Status: Rewards members enjoy all the Foodie benefits, plus bonus perks like $2 signature Queso & Chips with every visit and seasonal opportunities to earn additional points throughout the year with crave-worthy offers and flavorful challenges.

"After listening closely to what matters most to our fans, we've introduced a simplified and easier-to-understand program that rewards people with free food fast for eating what they already love," said Keith Guilbault, CEO of QDOBA. "Our guests appreciate that we have set up a program that gets them to flavorful rewards fast, as we've already seen a 20% increase in weekly sign-ups since the program launched."

QDOBA's research around loyalty programs found that easy redemption and relevant, compelling rewards are key to strong member engagement. According to data sourced from QDOBA's loyalty provider, Paytronix, nearly 70% of quick-serve and fast-casual patrons take advantage of loyalty programs offered by several restaurants they purchase from frequently.