So far, Alexa is automating an average of 240 item and service requests and 700 guest questions about the hotel/surrounding area per 1,000 occupied rooms.
Sixty-seven percent of respondents want brands to personalize their communications; only 44 percent believe the communications they receive from travel brands are personal.
After launching its new digital experience a few months ago, the hotel brand has seen significant improvements in customer bounce and order rates, as well.
In this executive roundtable, hospitality technology experts identify how operators can leverage available innovation and deploy strategies to foster engagement and turn guests into loyal brand ambassadors.