Cowboy Chicken Launches New App
Dallas-based Cowboy Chicken is ringing a new kind of dinner bell, and it sounds a lot like a smartphone. The 22-unit fast casual rotisserie chicken restaurant chain announced today the launch of its new Cowboy Chicken app, available through the Apple App Store and Google Play Store.
“We are excited to offer our guests the convenience of a mobile app and wanted a product that could grow with our company,” said Sean Kennedy, Cowboy Chicken’s president and CEO. “We have incorporated mobile ordering and payment along with a loyalty program in a user-friendly way that perfectly aligns with the welcoming experience of our restaurants.”
The new Cowboy Chicken app enables guests to:
“We are excited to offer our guests the convenience of a mobile app and wanted a product that could grow with our company,” said Sean Kennedy, Cowboy Chicken’s president and CEO. “We have incorporated mobile ordering and payment along with a loyalty program in a user-friendly way that perfectly aligns with the welcoming experience of our restaurants.”
The new Cowboy Chicken app enables guests to:
- Pay on the Go: add their preferred payment method to the app and easily pay with their phone at checkout
- Order Ahead: browse the menu, personalize options, order from the app for pick up or delivery and receive notifications once order is ready
- Earn Rewards: quickly and conveniently redeem rewards, including $5 earned for downloading the app, $5 for referring a friend, $5 for every $50 spent and $3 as a birthday reward
- Buy Gift Cards: send gift cards directly from the app to the recipient’s email
- Locate: find the closest location, directions to the restaurant and operating hours
- Create a Personalized Profile: set up a profile (including dietary restrictions) for a truly personalized experience
The app was created by LevelUp Agency, a Boston-based company that connects smart businesses and loyal guests through mobile apps, guest engagement and reward programs, to offer diners a digital extension of the Cowboy Chicken brand.
The new app is helping the restaurant chain give guests more of what they want, not just on the menu but also in their wallets. Cowboy Chicken offers a 10% back loyalty program as well as $5 for referring a friend.
Cowboy Chicken has also integrated detailed dining preferences (dairy free, gluten free, vegan, vegetarian) into the mobile app user’s personal profile. By having this level of detail, Cowboy Chicken can take all of this information into consideration when designing menus going forward.