SalesAndCatering.com announced Columbia Hospitality will implement the STS Cloud Sales and Catering System at 7 properties. Columbia currently uses SalesAndCatering.com’s ProposalPath system at 15 properties for rapid response and enhanced presentations for event inquiries. Columbia Hospitality is a Seattle-based hospitality management and consulting company with a portfolio of hotels, conference centers, distinctive venues, golf facilities, restaurants, bars and residential properties. SalesAndCatering.com provides affordable, full-featured sales and catering systems for the hospitality industry. STS Cloud is a full-function, cost effective sales and catering software system servicing hotels of all sizes and multi-property hotel groups.
“Distinctive venues require distinctive systems. Columbia Hospitality operates a diversified portfolio of golf courses, hotels, conference centers and other properties. We use ‘best in class’ solutions specifically suited for each venue. We now use or are installing SalesAndCatering.com’s STS Cloud system at seven properties. It provides all the features we need and is easy to use. It is a cost-effective sales and catering platform,” said Ashley Asher, director of sales for Columbia Hospitality.
“We use ProposalPath, SalesAndCatering.com’s online proposal response application, at 15 Columbia properties. The system lets us respond to proposal requests for events at our conference centers, public and private golf courses, and signature venues like the Rialto Theater in Bozeman, Montana and Smith Tower.” Asher said Columbia Hospitality wanted a scalable Cloud system that would make it easy to add properties. “Properties come to us with existing systems and we honor the system contracts. When we see a property that would benefit from STS Cloud or ProposalPath, we discuss it with the owner and implement them where appropriate.”
Collecting and analyzing each property’s performance data is important to Columbia’s management teams. “STS Cloud and ProposalPath generate data that helps us make better business decisions based on real numbers,” Asher said. “We use the systems’ analytics to show revenue and booking by market segment. We also look at tradeshow ROI as a lead analysis tool. It is easy to export from SalesAndCatering.com’s systems to Excel for in-depth analysis of marketing performance that shows where we can invest marketing budget for the best return.”
STS Cloud is a feature rich hotel sales and catering system that records each client’s account data in a master profile. When clients book a new event, STS instantly exports the relevant account information into the current draft proposal, BEO, contract, or other documents to streamline the proposal and booking cycle. ProposalPath is a fast, online proposal generation tool. “In hospitality, if you get your proposal to a client fast you stand a better chance of winning the business,” Asher said.
When SalesAndCatering.com’s STS Cloud system is used across an enterprise like Columbia Hospitality its standardization brings added benefits. “With our properties on one familiar STS Cloud sales and catering system it is easy to cross sell where appropriate,” Asher said. “Likewise, it is a simple matter to move staff from one property to another to cover for an employee on holiday. STS Cloud is a quick learn and our team picked it up quickly. The system is flexible and adapts to the requirements of nearly all our diverse properties.