Coakley & Williams Converts Multiple Hotel Properties to STS Cloud Sales and Catering System

Michal Christine Escobar
Senior Editor, Hotels
escobar announced Coakley & Williams has converted, or will convert its La Quinta, Holiday Inn Express, Best Western Plus, Candlewood Suites and other properties to the STS Cloud Hotel Sales and Catering System. Coakley & Williams is a provider of comprehensive hotel management services with a property portfolio that represents hotel brands such as Hilton, IHG, Best Western, Choice, and Wyndham in many of the nation's highest-performing hotel markets.

Michael W. Parent, CHDM, Coakley & Williams Sr. vice president/sales & marketing, said, “We have seven hotels on STS Cloud now and will convert all our non-Hiltons from our legacy sales and catering systems to STS Cloud. provides excellent service and professional support that is superior to our legacy system provider. STS Cloud is very user-friendly and affordable. This is very important for anyone considering a change or opening a new hotel.”

Parent noted that he became aware of STS Cloud when Coakley & Williams acquired several properties with the system. “We decided to keep the STS Cloud system after we used it and discovered it had all the functionality we wanted and was easy for our teams to use. From a corporate standpoint, I can login to my corporate dashboard and see the properties’ operation in real time. The system is easy access and the reports are laid out well. This makes the system intuitive to use.”

Coakley & Williams converted several of’s premise-based STS R systems in 2019. “Our conversions to the Cloud system went well. We wanted a Cloud sales and catering system for its remote access. STS Cloud works on any mobile device our sales team wants to use so they have access to property and meeting room availability when they are meeting with clients.”  STS Cloud puts sales teams in command of the facts wherever they are as they prospect new business or manage active accounts.

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