Grubtech, an all in one SaaS platform for cloud kitchens and delivery-centric restaurants, has secured $3.4 million pre–Series A funding.
Dubai-based Grubtech will use the funds to further accelerate product development as more restaurant brands are increasingly leaning in to off-prem, including delivery. Many restaurants have adapted their business models to focus on delivery, mainly through third-party delivery marketplaces. In addition, it has accelerated the growth of cloud kitchens around the world.
Grubtech is an end-to-end operating system that tackles the friction points arising from operating a high volume food delivery business, and unlocks the ability to serve multiple delivery-only brands from a single location.
Grubtech's fast-growing client base include large cloud kitchens and restaurant groups in the MENA region and abroad. The start-up is releasing a self-serve version for smaller chains shortly as it looks to power the next generation of champions in the food delivery space.
Grubtech's solution serves different business models including cloud kitchens, multi-brand single location models and delivery-centric restaurants. The solution is also being used by owners of underutilized real estate such as hotels and gas stations that are creating their own cloud kitchens.
The platform provides restaurant owners the ability to quickly and efficiently serve multiple brands from one location, creating what is known as micro cloud kitchens, and maximizing revenue from existing supply chains and resources.
By centralizing capabilities, providing visibility into all critical events across the order lifecycle, and supplementing it with advanced analytics, Grubtech has helped its customers reduce click-to-doorbell time by 20% and save approximately 25% of manpower costs.
"Grubtech's user-friendly and intuitive interface meant that our staff required minimal training," said Hilmar Venter, the Regional F&B Delivery Manager of the Azadea Group. "The ability to centrally manage our menus and disable unavailable menu items and modifiers directly from the kitchen display system has helped reduce human errors, order cancellations, and eliminate time wasted making updates across various tablets. We've also significantly reduced order acceptance time by receiving all orders on one screen. By operating more efficiently, with cost savings, we are able to better serve our customers and increase repeat orders."