Chipotle Updates Mobile App to Offer More Customization Options
Chipotle Mexican Grill announced that its Complete Customization Chipotle app feature allows users to make any ingredient light, standard or extra. Guests access the feature by swiping from left to right on an ingredient in the Chipotle app when building out their digital entrée.
"We're working to integrate everything fans love about Chipotle restaurants into our app," said Curt Garner, Chief Technology Officer. "The interactions between our employees and customers moving down the line is so important, and Complete Customization lets our fans replicate the nuances of their favorite orders digitally."