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06/23/2021

Chipotle Launches Rewards Exchange With Video Game

The Chipotle Rewards Exchange lets members to earn more rewards.
Anna Wolfe
Senior Editor - Restaurants
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Chipotle Mexican Grill is celebrating the launch of Rewards Exchange, the biggest update to the Chipotle Rewards program since its debut in 2019, by introducing a new video game called Chipotle Race to Rewards Exchange. The interactive racing game, inspired by the recent resurgence of low-fi video game titles, will challenge players to earn game points and avoid obstacles for a chance to win a 2021 Tesla Model 3 and other prizes.

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Rewards Exchange
Through the new Rewards Exchange, Chipotle Rewards members can unlock more rewards, more often. Previously, Chipotle Rewards points exclusively went toward free entrees, but now members can choose to exchange Reward points for more than 15 different reward options, including free guac, drinks, and Chipotle Goods. With more Rewards choices, Chipotle's nearly 23 million Rewards members can get free Chipotle food faster than ever. Members can also redeem their points to support a variety of Chipotle's non-profit partners like The Farmlink Project, National Young Farmers Coalition, and the National Urban League. Those who are enrolled in Chipotle Rewards get 10 points for every $1 spent in the restaurant, online, or in the app.  

Ready, Set, Rewards 
The Chipotle Race to Rewards Exchange video game will last 48 hours, officially going live on June 23 at 9:00am PT and ending on June 25 at 9:00am PT. Fans can compete by visiting: racetorewards.com. The game will be available on mobile and desktop devices. 

Real Grand Prizes 
The top eligible scorer at the conclusion of Chipotle Race to Rewards Exchange will take home a standard 2021 Tesla Model 3. Chipotle will award the second, third, and fourth place eligible finishers with an electric bike, and eligible players ranking five through 10 on the leaderboard will win an electric skateboard. 

"The new Chipotle Race to Rewards Exchange video game is a fun way to demonstrate the speed at which our loyalty members can now earn rewards," said Chris Brandt, Chief Marketing Officer. "This is one of the many ways we're super-charging our superfans and offering exclusive experiences to our most loyal guests."