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Cendyn Acquires CRM Marketing Platform Guestfolio

Cendyn, a provider of cloud-based software and services for driving sales and marketing performance in the travel and hospitality industry, announced that it acquired Guestfolio Communications (“Guestfolio”), a CRM marketing platform for boutique hotels.
With Cendyn’s acquisition of Guestfolio, the company will offer the ability for hoteliers to tailor their guest experience and digital marketing solutions to meet competitive marketplace demands and drive profitable revenue growth. Guestfolio’s focus on guest engagement and marketing automation for independent boutique hotels combined with Cendyn’s data-driven enterprise hotel CRM solution will create a comprehensive and scalable CRM product suite.
Duane Hepditch, CEO of Guestfolio, will join the Cendyn executive team as the senior vice president of product marketing, and the remainder of the Guestfolio team will serve as the West Coast hub for Cendyn, with offices in Whistler, B.C.
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