Captain D’s debuts its first location with a double drive-thru.
Increased demand for off-premises dining has spurred QSR and fast casual brands to revisit their store development plans, adding drive-thrus and contactless pickup options to their new designs.
This corporate-owned store in Tupelo, Mississippi, was completely rebuilt following a fire.
“We’re thrilled to reopen our Tupelo location with a new double drive-thru feature that will enhance our guests’ experience and better cater to their off-premises dining preferences,” said Brad Reed, chief development officer for Captain D’s. “While the dining room will be open for seating, we wanted our guests to have the option of a contactless dining experience, which is why we decided to incorporate the double drive-thru model.”
Captain D’s continues to invest in real estate and design innovation in order to best meet the needs of the communities it serves.
Last year, Captain D’s unveiled its newest restaurant prototype design called Express, boasting a significantly smaller footprint from the brand’s traditional models, featuring only a drive-thru and walk-up windows for ordering and picking up. Pre-COVID-19, 70% of the brand’s sales were generated by off-premises dining and, with those numbers holding strong throughout the pandemic, Captain D’s saw an opportunity to incorporate its adaptative real estate strategies to the remodel of its Tupelo restaurant.
“The demand for off-premises dining is still dominant even as some states begin to lift COVID-19 restrictions. With that, we seized the opportunity with the remodel of our Tupelo restaurant to integrate a design feature that’s new to our brand that would not only offer our guests convenience, but also bring back a place for the community to come together and enjoy all their seafood favorites,” added Reed.
While complying with Mississippi state and local guidelines for COVID-19 procedures, the Tupelo Captain D’s is open for dine-in, drive-thru, carry-out, and call-ahead ordering with contactless curbside pick-up.
When it comes to future tech initiatives, online ordering at captainds.com, as well as third-party delivery, are in the works. Additionally, Captain D’s has enhanced its standard employee food safety protocol to now include single-use dining items, sanitation procedures deployed every 30 minutes, the installment of plexiglass barriers between guests and cashiers, employee health screenings, among other measures.