Capriotti's Sandwich Shop Strikes Deal for Wing Zone
Terms were not disclosed. Capriotti's and Wing Zone share a mutual focus on serving guests the highest quality products both in-store and off-premise – as demand for delivery and online ordering skyrockets.
A Model That Delivers
With enviable sales increases of 45% year-over-year between April and May, Wing Zone has not only survived but thrived during the COVID-19 pandemic. For Wing Zone, 80% of delivery is done in-house by a Wing Zone employee and about 20% is by third-party delivery services.
Between Capriotti's tech-forward strategy, infrastructure and profitability, and Wing Zone's delivery models, both brands will bring each other a tremendous depth of service, meant to cement Capriotti's and Wing Zone as top players in the fast-casual sector.
"...Capriotti's and Wing Zone share many of the same internal values and organizational goals," said Ashley Morris, CEO, who is now the CEO of Wing Zone as well. "We look forward to leveraging our expertise in franchising, operational excellence and technology with Wing Zone's off-premise experience to help both brands continue to grow."
Collectively, Capriotti's and Wing Zone are rounding out 2020 with more than $100M in system-wide sales, and have plans to grow forward together, serving high quality handmade subs and fresh, flavorful wings to more than 150 communities globally and counting.
Capriotti's 2020 highlights include:
- Introduced virtual brands that serve reimagined versions of classic subs to fans through online delivery platforms like GrubHub, Postmates and DoorDash.
- Opened the brand's first corporate ghost kitchens in Los Angeles and Pasadena, Calif; introduced the ghost kitchen franchise opportunity. Ghost kitchen franchises are already open and under development in Columbus, Ohio, Baltimore, Philadelphia, Portland, Ore., Austin and Miami.
- Partnered with Reef Kitchens to open the first vessel in Baltimore.
- Opened 18 high-performing new shops this year – marking 115 shops open with an additional 210 in development, 30+ of which will open in 2021.