Caesars Entertainment Launches Mobile Sports Betting App in NJ

Caesars Entertainment Corp.  has added mobile sports betting in New Jersey via its Caesars Casino & Sports app.

Users in the Garden State who download the app can place bets on their favorite sporting events. They can also play over 400 casino games including slots, table games and video poker.

"Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events," said Mark Frissora, CEO and president of Caesars Entertainment. "Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space."  

Caesars has partnered with Scientific Games, a provider of iGaming, iLottery and sports betting., and uses its OpenBet technology to enhance the sports betting experience through the mobile app and at Bally's, Wild Wild West and Harrah's Atlantic City.

Caesars' mobile sports betting offering is integrated with Total Rewards, its loyalty program.