BYHOURS DIRECT Allows Hotels to Sell Meeting Rooms and Guestrooms by the Hour

Michal Christine Escobar
Senior Editor, Hotels

BYHOURS, a provider of marketing and management of hotel microstaysand until now an intermediary between the hotel and the client and aimed at a B2C public, takes a step forward in the digitization of the sector by creating its BYHOURS DIRECT line of business. This new option is characterized by implementing a SaaS that allows hotels to make their rooms and meeting rooms available to clients by the hour, with total flexibility and from their own website.

To date, the commercialization of a room by hours could only be done through the BYHOURS website or app. From now on it can also be done on the website of those hotels that decide to acquire this tool.

BYHOURS DIRECT's integral management software presents two modules for the hotelier: the sale of the inventory of rooms and / or that of the meeting rooms by the hour.

On the one hand, it offers the incorporation of the software, created 100% by BYHOURS, to sell the rooms in packs of 3, 6 or 12 hours from the hotel's own website. The second module provides the incorporation of the software for the sale of the meeting rooms by the hour, without being subject to any hour pack. In this context, BYHOURS DIRECT offers a radical change for the industry and a new model in the market, until now non-existent for the hotelier. This is due to the fact that in the COVID era, the demand for meeting rooms for teleworking or video conferencing has increased very noticeably and to date hotels did not offer this type of service on their own web channel.

Although BYHOURS currently operates in 25 countries in Europe, Latin America and the Middle East, this new functionality will be available worldwide.

In the words of Guillermo Gaspart, Co-founder and CEO of BYHOURS: “BYHOURS DIRECT, although it was already on the roadmap for years, it was born and accelerated in the framework of the unprecedented crisis that the hotel industry is suffering, offering a new alternative to increase direct sales. It is a software created from scratch that helps hotels sell, organize and manage their inventory of rooms and meeting rooms, for later sale by the hour ”. Likewise, Gaspart declares: “With BYHOURS DIRECT we help the hotel to increase the much desired direct sales. The hotelier must adapt to the new needs of the client and increase the range of products offered on its website, in order to retain its customers and build loyalty”.

Finally, it is worth highlighting the good results obtained by BYHOURS since the end of the state of alarm and the reopening of hotels. The bookings registered last September increased by 6% the old monthly record that the company had established in February 2020, just before the impact of the pandemic in Europe. At the same time, the annual increase compared to September 2019 has been 62%.

BYHOURS is the first and only online platform and mobile APP at an international level that allows you to book microstays in more than 3,500 hotels on the 5 continents in packs of 3, 6 and 12 hours. The APP was born in 2012 and introduces the pay-per-use system in the hotel industry. Now, the user can decide the check in time and check out time of the room and pay only for the time spent in it.

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