Burger King, TikTok Partner on Sandwich Dance Ordering
The Burger King brand is partnering with TikTok, known for short-form mobile video, to launch ordering through a dance. BK guests can order the Whopper for only $1 through dance ordering only.
“We are investing in our digital channels and are always looking for innovative ways to engage with guests. The BK North America team is constantly pushing into new territories and Whopper Dance on TikTok is one of these ideas,” said Jorge Luiz R. Oliveira, Director, Media & Social Channels, Burger King Corp.
How it Works
The brand has tapped TikTok stars to create a dance ordering tutorial utilizing a custom mashup track. Loren Gray, Avani and Nathan Davis Jr. will post tutorial videos on their personal TikTok pages, demonstrating moves representing Whopper sandwich combinations that users can incorporate into their customized dance order. To receive the $1 Whopper sandwich on the BK App, users need to follow the BK brand on TikTok and then must post their order dance video on TikTok using the specialized BK soundtrack and #WhopperDance. Afterwards, users will receive a direct message on TikTok from Burger King with a unique code to be used on the BK App. Guests can pick up their order in restaurant or place the order for delivery with a $10 minimum per order. The TikTok #WhopperDance coupon will be valid through June 28, 2020. Additionally, delivery is free on the BK App with a $10 minimum order until July 5, 2020.