Burger King Pushes Mobile App Use with New Marketing Campaign
QSR giant promotes app delivery feature.
In a recent press release, Burger King is encouraging its fans to use the QSR's mobile app to get its famous Whopper delivered to their homes.
"At Burger King we know that, except from our restaurants, there is no place like home, the only other place on earth where we can truly be ourselves, no makeup, no bow tie and no one judging us. That’s why, now, Burger King claims that ‘Every home can be the Home of the Whopper’! The new Burger King campaign aims at anyone with a smartphone or a tablet, being a tech savvy or not, just anyone who can’t stay away from the iconic Whopper sandwich to get it from the BK app delivery."