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01/28/2019

Burger King, DoorDash Partner on Super Bowl Promo

Anna Wolfe
Senior Editor - Restaurants
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Burger King and DoorDash's Mystery Box promo ties together Youtube, online ordering/delivery and Super Bowl ad

Burger King and DoorDash have teamed up on a promotion that ties together a YouTube promo, digital ordering and delivery with a TV ad during the Super Bowl. 

The brand partnered with DoorDash to release a teaser launching on YouTube.com/BurgerKing that includes the iconic BK King encouraging fans to get their Mystery Box available exclusively with DoorDash. The Mystery Box – and DoorDash delivery -- is free with a $10 order with the promo code MYSTERYBOX.  Customers are encouraged to keep the contents of the Mystery Box til game day. 

Burger King brand will debut a new commercial during the Super Bowl featuring the Whopper. “We haven’t had a commercial air during the Super Bowl in 13 years,” said Fernando Machado, Burger King Global Chief Marketing Officer. This limited-edition Mystery Box creates a unique, engaging and innovative experience and is available nationwide through game day on Feb. 3.