Since 1954, Burger King has encouraged its guests to Have it Your Way. Today, the brand introduces a completely new visual design that will be present throughout all touchpoints of the guest experience.
Digital First Rebranding
The more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King's values. The news of the rebranding follows Restaurant Brands International Inc.'s plan to modernize the drive-thru experience at Burger King, Tim Hortons and Popeyes.
The announcement, the QSR says, signals a commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colors, flavors, and preservatives from artificial sources from menu items, as well as an ambitious pledge to environmental sustainability.
The brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media and digital and marketing assets.
“Design is one of the most essential tools we have for communicating who we are and what we value, and it plays a vital role in creating desire for our food and maximizing guests’ experience,” said Raphael Abreu, Restaurant Brands International Head of Design. “We wanted to use design to get people to crave our food; its flame-grilling perfection and above all, its taste.”
Guests will start seeing the new visual identity starting at the beginning of 2021. Over the next few years, Burger King aims to implement this new design at restaurant locations across the world.
Preview Burger King’s new visual identity here: https://youtu.be/OBTn6ttQje0