Burger Chain Embraces Customer Data Platform

MAX Burgers, a Swedish restaurant chain, has selected mParticle as its Customer Data Platform (CDP) to evolve the company’s personalization initiatives and improve customer experiences, while supporting consumer privacy and governmental regulations such as GDPR.

With over 170 restaurants worldwide, MAX Burgers has been consistently recognized for having the most satisfied customers and has ranked at the top in taste tests across the board. MAX Burgers is turning to technology solutions like mParticle to build innovative digital experiences and drive a competitive advantage. 

“Personalisation in all forms is becoming more and more important. mParticle’s clear focus on mobile and deep experience in the QSR industry is a perfect match for MAX Burgers and our strategic priorities,” said Maria Ziv, chief marketing officer at MAX Burgers. “Implementing mParticle is the key underpinning of our customer data strategy as we continue to invest in providing a world class customer experience for our guests in Sweden and around the world.”

With a focus on providing an improved guest experience, MAX Burgers will use mParticle to improve personalization in the MAX mobile app, make communications more relevant and simplify the purchase process. MAX Burgers will deploy mParticle as its central, GDPR-compliant storage for customer data, providing the ability to orchestrate data across all customer channels - mobile, web and in store - and access a single, real-time view of each customer.