Skip to main content

Brands Get a Marketing Boost with Consumer-Generated Content

To engage millennials planning to visit friends and family during the upcoming holiday season, leading travel brands are teaming with visual marketing company Pixlee to integrate user-generated photos and video across digital marketing channels.
Millennials are setting aside an expected total of $226 billion for travel during 2015, making it an increasingly valuable audience for airlines, hotels, destinations and attractions. The demographics’ propensity for social media requires marketers take a different approach than they’ve previously employed, by using millennials’ own words and pictures.
Pixlee empowers brands to market and sell by using real customer-generated content. Its visual marketing platform curates photos and videos across the social web, secures permissioning rights, and provides real-time content management and deep insights into the images that work best to drive sales across brands’ marketing channels. Pixlee also integrates with ecommerce platforms such as Demandware and Magento to make purchasing directly from images seamless, customer photos have proven to increase conversions and online bookings: shoppers who engage with Pixlee-managed content on a brand’s website are, on average, 2x more likely to make a purchase.
For example, the Sanderling Resort and Northview Hotel Group has newly partnered with Pixlee to incorporate customer photos and videos into its website, offering in situ pictures of travelers’ favorite rooms, dining locations and bars. In just a few short months since launching, Sanderling Resort has curated almost 25,000 customer photos, accounting for over 2.5M impressions on Instagram.
Cathay Pacific, Vail Resorts, Breckenridge Resorts and Seattle Travel Bureau have also integrated Pixlee to harness the power of social media and appeal to millennial travelers. Seattle Travel Bureau, for example, is featuring visitors’ photos on its website, and Cathay Pacific shares customer photos as part of its #LifeWellTraveled initiative.
This ad will auto-close in 10 seconds