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09/22/2020

Boyd Gaming Partners with Aristocrat to Launch Enhanced Player Loyalty App

Anna Wolfe
Senior Editor - Restaurants
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Aristocrat Technologies, Inc. has partnered with leading casino operator Boyd Gaming Corporation to launch an all-new player loyalty mobile application: B Connected Mobile.

Developed by the Aristocrat Customer Experience (CX) Solutions team in conjunction with the Boyd Interactive team, B Connected Mobile utilizes mobile technology to enhance the Boyd guest experience. Available on both Android and iOS, B Connected Mobile is the next generation of player connectivity, offering engagement at home, on-the-go, or on the casino floor.

Through B Connected Mobile, Boyd Gaming customers will be able to view account balances and tier status in the B Connected loyalty program, as well as activate promotional offers and drawing entries. A personalized B Connected inbox, tied to the patron's B Connected card, will share discounts, offers and feature exclusive entertainment and promotions, allowing the guest in real-time to redeem or plan their activities for an upcoming stay or visit.

"Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties," said Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming. "Ultimately, we will make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player's smartphone."