Boston Pizza Drives Loyalty Enrollment with Integrated Mobile Program

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Boston Pizza Drives Loyalty Enrollment with Integrated Mobile Program

11/18/2014
Boston Pizza has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP Program. Boston Pizza selected Paytronix because of its integration with both the POSitouch point of sale system and the ONOSYS online ordering system.
 
Targeting the 40 million guests who visit its 350 restaurants each year, the Boston Pizza MyBP Program focuses on food, service, the restaurant experience and connection to the community. Deployed on the core Paytronix loyalty, gift, comp and email platform, MyBP also includes the Paytronix REST integration, which enables it to incorporate mobile apps and social media experiences into its loyalty program. 
 
Paytronix helps the Boston Pizza MyBP Program to:
 
Drive enrollment – Via email promotions to the 600,000 members of its previous email club, Boston Pizza was able to transition these guests into the new program. 
 
Personalize and improve the experience -- With Paytronix capturing more guest data, Boston Pizza can personalize the guest experience and build relationship-based loyalty. Over time, they’ll leverage guest visibility, insights and communications to create better guest experiences.
 
Measure guest lifetime value – A unique guest identifier for each transaction captures metrics on reach, spend, and value of each loyalty program member.