Bertucci's Turns Facebook Page into Online Ordering Portal
Bertucci’s Italian Restaurant, Sweetgreen and Le Pain Quotidien have partner with Exit41 to monetize social media efforts and drive online sales via Facebook
With Exit41’s Social Ordering solution, consumers can place food orders from the restaurant’s Facebook page, share and “Like” their favorite menu items within their social network, enabling the restaurant to grow online revenue, monetize social media investments and build loyal, more profitable customer relationships.
Bertucci’s Italian Restaurant, a Northeast-based chain with 94 locations, will be marketing its new social ordering capabilities as a key component in growing its “Brick Oven To Go” business.
“Our customers are increasingly using the web and mobile to view our menus, find locations and make plans for lunch or dinner. We need to give them tools to further engage with our brand and convert these interactions into sales,” says Skip Weldon, SVP marketing, Bertucci’s Italian Restaurant. “Our take-out business is a major revenue driver for us, and our partnership with Exit41 is critical to opening up new sales channels that will build continued revenue growth of this business and drive customer loyalty.”
Sweetgreen, a D.C.-based chain serving all-natural salads and frozen yogurts recently named one of FastCausual.com’s Top 100 Movers and Shakers, sees Social Ordering as a natural fit into the Sweetgreen brand embracing food, lifestyle and community.
Le Pain Quotidien, an international chain of 150 bakery-cafÉs across 18 countries serving simple boulangerie fare, will offer Social Ordering for its US-based locations, including metropolitan areas with heavy to-go business in New York, Los Angeles and DC
As part of Exit41’s strategy for connecting restaurants to the social web, the company provides a consultative approach to partnering with its clients and fully understanding their unique business imperatives around revenue growth, brand equity and customer loyalty. Then, Exit41 works with clients to develop and execute on a “Social Ordering Roadmap” – a plan to guide the tactical implementation of Social Ordering across the enterprise and ensuring success and achievement of business objectives.