Avvio to Debut AI-Powered Direct Booking Platform

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Avvio to Debut AI-Powered Direct Booking Platform

06/15/2017
Avvio, a European booking engine provider, announced the launch of Allora, a direct booking platform powered by Artificial Intelligence (AI). Launching in October of this year, Allora will be the first AI-powered direct booking platform for hotels and accommodation providers. By orchestrating better online interactions between hotels and customers, Allora will focus primarily on driving direct bookings and guest loyalty. 
 
Allora works by identifying patterns in a vast amount of data and using this insight to make predictions. It assesses all the past interactions of a hotel’s booking engine and learns with every interaction how to make each visitor type more likely to convert and with as high a booking value as possible. In an era of exponential data, hotels sit on large tranches of data that they typically don’t have the manpower to crunch. Allora is designed to democratise access to AI – hotels can rely on us to do this effectively for minimal investment.
 
However, at an individual property level, this type of analysis and testing can be both difficult and time consuming. By relying on a larger amount of booking data from Avvio partners, Allora is able to turn around predictions a lot quicker. This gives hotels who partner with Avvio an on-going insight into the type of changes they might benefit from in their quest for perfect product market fit.
 
Hotels can benefit from collective learning. With bigger data, companies can unearth better patterns more quickly, and rapid feedback leads to greater innovation. It enables each hotel to build on insights from across Avvio's booking data and drive precision with their own data. This boosts direct bookings and delivers a personalised online service that reflects the exquisite experience hotel staff give to guests in-house.
 
No one became a hotelier so that they could spend their working day creating spreadsheets and juggling impossible data sets. With Allora taking care of this, hoteliers can spend more time tending to in-house tasks. Avvio is trying to solve real world problems for hoteliers, which is why it sees this not as an AI project but as a ‘human project.’ It’s not just about the algorithms that are the secret sauce but what you can do with them. Allora is designed to complement, to augment; to help hoteliers as they work with it. It’s about the human and the machine working together and accomplishing something neither can do on its own.