Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 7/8/2021
Measuring What Matters: How a Year of Virtual Events Changed How We Measure ROI
Companies wanting to measure the ROI of in-person and hybrid events as thoroughly as they have for their virtual event programs will need to invest in event management tools designed with CRM integration in mind. - 7/8/2021
HTNG Elects New Vendor Advisory Council Members
The Vendor Advisory Council contributes thought leadership and develops solution-oriented concepts to shape technology priorities within the hospitality industry. - 7/7/2021
Vervotech Announces Tech Partnership Renewal with HotelPlanner
HotelPlanner will gain express access to Vervotech Mappings, a hotel and room mapping API that leverages the power of the latest AI/ML technology to get rid of duplicate listings, fill in missing data and provide users with the latest and most opinionated content on the market. - 7/7/2021
How AI Can Help Hoteliers Rethink the Hiring Process
Instead of looking for keywords on resumes or a certain number of years within the industry, consider targeting candidates based on psychometric assessments. - 7/7/2021
Instawork Raises $60M to Rapidly Expand Its Work Marketplace Connecting Local Businesses With Skilled Hourly Professionals
Instawork currently supports a number of industries, including food and beverage, hospitality, retail, and warehouse logistics. - 7/7/2021
Cisco Completes Acquisition of Socio Labs
Socio Labs' hybrid event management platform is expected to be seamlessly integrated into the Webex Suite soon. - 7/7/2021
Knowland’s June Group Meetings and Events Data Shows Continued Growth with Healthcare Leading the Corporate Segment
June 2021 numbers indicate a resurgence of top tier markets - 7/6/2021
Survey: Travelers Consistently Place Enhanced Safety & Cleanliness Protocols Toward the Bottom of Their List
Additionally, travelers overwhelmingly agreed that “upgrades on check-in” were better for increasing loyalty. - 7/6/2021
FETCH and Zaplox Announce Partnership
FETCH, a pay and order solution for hospitality venues from POS8, and Zaplox, a market innovator of the mobile guest journey and mobile key services for hotels, resorts, casinos and vacation homes, entered into a non-exclusive mutual referral program to strengthen and support the mobile guest experience. - 7/6/2021
Papa John's Loyalty Program Reaches Milestone of 20 Million Members
The program, which began in 2010, has seen a rapid continuation of growth that began in early 2020 with more than 100 thousand customers joining the program each week. In 2021, the rewards program has contributed to almost half of the brand’s sales.
