Anant Operations Selects STS Cloud System for 9 Properties announced that Anant Operations replaced its legacy system with the STS Cloud Sales and Catering System at its ten properties. Nebraska-based Anant operates mid-scale Marriott and IHG lifestyle brands. STS Cloud is a full-function, cost effective sales and catering software system used by hundreds of properties and multi-property hotel groups. Click here for information on

“We recently installed the STS Cloud sales system across our ten hotels to centralize and coordinate sales processes. Today STS Cloud is crucial for our operation. It is a great prospecting tool. We can see the drivers for different size groups and create strategies that result in more effective selling. STS is as good as the major competing system at a fraction of the price. Price was important to us in the current environment,” said Garrett Meek, corporate director of sales for Anant Operations. “Our previous system did not support good sales practices or data tracking. STS Cloud handles all our requirements for multi-property, multi-account sales and is very easy for my team to use.”

STS Cloud tracks Anant’s current accounts, prospects, and historic pricing structures for each account at every property.  “STS has a great CRM module. We use it to categorize our accounts by markets in all Nebraska cities. We group contacts by city so our sales teams for each territory can see all contacts and group history in their market. This is a great prospecting tool that includes sales traces for timely follow up. The system also tracks each group account’s ROI and production,” Meek said. “I can manage more effectively because STS records which sales person is working each account, the account’s activity, and their call notes. This is essential to promote group loyalty and repeat business.”

Meek said STS’ data tracking was an unexpected benefit. “Data transparency in STS builds a better relationship between our sales team and ownership. Anant’s relationship with its owners is based on numbers. Now we can show owners the definite bookings, revenue and tentative bookings and performance for each group with accurate forecasting for each property.”’s system quality and service are important to Anant. “’s service and installation process was first class,” Meek said. “Its team is very professional; this is essential particularly in our business. The system is solid, you cannot break it. This combined with ease of use and STS’ support make it a perfect system for Anant Operations.”

“It is a pleasure working with a growing independent operator like Anant,” said Ryan Hamilton, co-founder of “STS Cloud is a perfect fit for operators that are expanding their portfolio because it lets them easily track all sales activity and add properties as they grow. STS Cloud is Web-based so no new hardware is needed at a new property, which lowers installation costs.”’s applications are the most affordable, full featured, sales and catering systems in the hospitality market. The company sets the standard for personalized service, professional training, and simplicity of system operation to help clients rapidly implement, and immediately impact productivity.  STS Cloud is used by many independent properties and hotel chains.

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