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Amway Grand Builds Guest Rapport with Digital Alchemy

Amway Grand Plaza, a full service conference destination in Grand Rapids, Michigan, strengthened its customer rapport and built loyalty with Digital Alchemy’s suite of online guest communication and digital marketing tools.
“We are entering our sixth year of email marketing partnership with Digital Alchemy, and since independent-hotel property management systems usually do not provide first-class email marketing for hotels, we tapped Digital Alchemy,” explained Nick Griffioen, director of revenue management at AHC+ Hospitality. “The Amway Grand Plaza uses its online services for all its individual guest communication email marketing. Digital Alchemy handles our confirmation emails, pre-arrival letters and post-stay eSurveys. We wanted a strong partner to manage guest communications and Digital Alchemy does an excellent job.”
The Amway Grand Plaza relies on Digital Alchemy guest response eSurvey emails to build active 2-way guest communication. “eSurveys are very valuable for us because they provide guests with a channel to respond conveniently and quickly,” Griffioen said. “The eSurvey responses give us visibility into what guests like and help us put our property upgrade investment where it is most valuable.”   
Digital Alchemy guarantees its data-centric marketing solutions and campaigns will deliver at least 400% ROI.
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