American Dairy Queen Syncs Sales, Development and Ops
Synuma, a provider of advanced project management software solutions for multi-unit development, signed American Dairy Queen. With approximately 7,000 restaurants in 23 countries, the popular QSR brand has incorporated Synuma’s proprietary technology to synchronize and manage its development process.
Synuma offers a single project management tool that provides franchisors, franchisees and corporations the ability to seamlessly track their business process from initial sales through the real estate and construction stages to ongoing operations for multiple locations. Synuma’s software also allows automated networking, communication and reporting between all departments within an organization, as well as transparency and software alignment that removes the adage of “one hand doesn’t know what the other is doing.” With the recent addition of AI capabilities for Synuma’s proprietary CRM, franchisors now can better predict outcomes and improve their overall recruitment results and closing success rates.
“Dairy Queen was searching for a software solution that consolidated our programs, enabled us to manage our development process and adapted to our specific processes and needs,” said Samantha Krogfus, franchise development project and support manager at American Dairy Queen. “What we found in Synuma is a company of franchising experts that understands our needs and delivers products that empower financial growth. We look forward to leveraging Synuma’s project management solution to improve our operational efficiency and effectiveness while growing our geographic footprint worldwide.”
In 2016 the Synuma team recognized an unmet need in the industry for franchisors to better meet their franchisee onboarding, site opening timelines and development budget goals.
Synuma consolidates processes into one intuitive cloud-based system that can be accessed anywhere at any time on any device. Its Customer Relationship Management (CRM) Sales solution provides valuable tools to track and manage a prospect from the point of interest through the signing of the franchise agreement. Synuma’s Real Estate and Construction tool efficiently streamlines tasks and milestones in one place, eliminating redundancy and compresses the timeline from site selection to unit opening. And, its Operations tool effectively transitions a unit from opening to managing ongoing training and operations.