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Amadeus, DerbySoft Partner to Give Hotels Access to Metasearchers and OTAs to Boost Online Bookings

Amadeus announced a partnership with DerbySoft, a hospitality distribution technology provider, to connect hotels of all sizes to metasearch engines and online travel agents (OTAs), helping them to compete in the busy hotel marketplace. 
Traditionally, connecting to metasearch engines has been a challenge for small and medium chain hoteliers due to technical constraints and market fragmentation as well as the high costs of implementing and maintaining multiple connections. As metasearch companies aggregate rates and availability from multiple sources including suppliers and OTAs, hotels simply cannot afford to exclude themselves from that environment. 
The partnership between Amadeus and DerbySoft will enable hotels — big or small — to distribute their content to most metasearch engines and popular OTAs through their existing connection to the Amadeus global distribution system (GDS). Additionally, independent hotels represented in the GDS under Amadeus’ representation company, Amadeus LinkHotel, will also benefit from this connection and reap the rewards of connecting to a wider audience.
In addition to the increased reach, a hotel can optimize its marketing budget by selecting the right channel to place the right offer in front of the travel seller at exactly the right time. This can be done manually and automatically with advanced algorithms that dynamically decide the most effective channel of distribution. Hotels benefit from having the ability to target their content in each channel, and the traveler benefits from receiving a more personalized offer catered to his or her preferences.
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