ALICE Announces Acquisition of GoConcierge

ALICE, an operations platform that empowers hotels to deliver a better guest experience, announced the acquisition of GoConcierge, a concierge software platform.

As part of the acquisition, ALICE welcomes approximately 1,000 GoConcierge hotel customers to its community. Frank Sena and Justin Hirs from Bentley Associates advised GoConcierge on this transaction. ALICE will empower GoConcierge’s hotel customers to be at the forefront of guest experience standards in their markets.

The acquisition is a testament to ALICE’s continued momentum in the hospitality industry since the company’s inception in 2013. Recently, ALICE received $26 million in Series B funding from Expedia, Inc. Earlier this year, ALICE launched products including the Guest Profile, which gives hoteliers a view into the guest experience across every aspect of their hotel stay, including check-in, requests for amenities and services, and any interaction with the concierge, Guest Text Messaging, which facilitates text messaging between hotels and guests without requiring an app download, as well as Logbooks, which can be used by hoteliers to track any physical item belonging to or loaned to a guest, including packages and lost & found.

Additionally, the company launched a Preventative Maintenance tool and an open-API, and is looking forward to releasing new features for use by hoteliers such as Checklists, a tool to improve task management, SMS automation, which automates responses via text to common guest questions, and more.