Airy Adds New Customer Messaging Channel: Google’s Business Messages

Restaurants that use Airy can now reserve tables and or order pickup through Google Business Messages.

Airy, an international provider of automated messaging solutions, announces the availability of Google’s Business Messages for its global client base. Airy has already helped several brands adopt Google’s Business Messages. Guests of the San Francisco seafood restaurant Scoma’s, can now reserve tables and order pickup through Google’s Business Messages.

Airy and Numa are part of an initial group of companies to integrate with Google’s Business Messages.

Today’s consumers increasingly prefer messaging for customer support, instead of picking up the phone or writing an email. Indeed, the immediacy and convenience of chat lead to an overall smoother customer experience. Google’s Business Messages, integrated across participating businesses on Google Maps and Search, help consumers reach out to the brands they are interested in with a single click or tap of the finger.

Google’s Business Messages are complemented by Airy’s customized, automated FAQs, so that brands can provide accurate answers without human interaction on their side. If a customer’s request is more unique, the conversation is seamlessly transferred to a human support agent. The consumer is then notified once an answer arrives, even after he or she has left the chat.

Currently brands cannot implement Google’s Business Messages directly, but need to work with a Google partner, such as Airy.