AccorHotels Deploys New Revenue Management Solution Across France

Infor, a provider of industry-specific cloud applications, announced that its revenue management solution dedicated to the hospitality industry, Infor EzRMS, has been deployed by AccorHotels in France.

This is part of a global project and aims to replace the existing solution that will disappear soon and that had been installed in nearly 150 Accor sites in France. EzRMS is currently in place in 212 hotels in France, throughout the territory, allowing each of these establishments to benefit from a better visibility on the customer demand when it comes to room booking, and then to adjust their forecasts based on a dynamic approach and self-learning algorithms.

“We wanted a solution that could easily be interfaced with both our existing PMS (Property Management System), as well as with our AccorHotels CRS (Central Reservation System). The goal for us was to offer and recommend to all our establishments a single unified solution,” said Anne-Lise Lefeuvre, Head of 'Digital Projects, RM Tools and Methods' at AccorHotels France. “The rich functionalities of EzRMS, from a multi-criteria reporting point-of-view, but also in terms of forecasting and associated recommendations, combined with a competitive cost reduction factor, were at the origin of the project.”

“Concretely, based on pre-defined criteria and dynamic algorithms, EzRMS allows us today to generate recommendations regarding prices, schedules and associated offers, and then to orchestrate them for each of our hotels and our distribution channels," added Lefeuvre.

The deployment of the solution, which happened smoothly during the first semester of 2017, was divided in several combined training sessions (lasting a few days each), followed by individualized follow-up (hotel by hotel) to ensure that each institution was able to take full advantage of the potential of the EzRMS solution.

"At a time where omnichannel and the 'any customer' are key factors, the implementation of such a solution was critical to allow us to efficiently manage each of our hotels and to gain profitability,” said Lefeuvre. “In addition, we have just launched two new projects aimed at improving the forecasts for our 'group' customer segment and to optimize the recommendations for the 'non-hosting' segment (organization of seminars and catering)."