Accor Launches A|Club Worldwide Hotel Loyalty Program

Operational in more than 2,000 hotels in 90 countries, A|Club will enable customers to earn points in Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis and all seasons hotels.

The points can be converted into gift vouchers and used throughout the year in Accor hotels. They can also be used with partners like Club Méditerranée and Europcar, or converted into miles with leading airlines, including Air France KLM, British Airways, Delta Airlines, Lufthansa, Singapore Airlines, Thai Airways, US Airways and Qantas.

Because it is entirely web-based, the program also lets members manage their accounts whenever and wherever they like, while providing more personalized service.

Ease of use
The A|Club card is easy to use, and members can join after just one night in an Accor hotel or on the A|Club website. Then, with each night spent in a participating hotel, they can earn points and exclusive benefits. Depending on the number of hotel nights or the number of points earned in a year, members will be upgraded from one program tier to the next, with the points earned increasing significantly with each tier.

The A|Club card:

• 2 points for each euro1 spent in a Sofitel, Pullman, MGallery, Novotel, Mercure or Suitehotel
• 1 point for each euro1 spent in an Ibis or all seasons hotel.

The A|Club Silver card

• Awarded after at least 10 hotel nights or 2,500 points earned in a year.
• 3 points for each euro1 spent in a Sofitel, Pullman, MGallery, Novotel, Mercure or Suitehotel.
• 1.5 points for each euro1 spent in an Ibis or all seasons hotel.

The A|Club Gold card

• Awarded after at least 30 hotel nights or 10,000 points earned in a year.
• 3.5 points for each euro1 spent in a Sofitel, Pullman, MGallery, Novotel, Mercure or Suitehotel.
• 1.75 points for each euro1 spent in an Ibis or all seasons hotel.
• Exclusive Services2

The A|Club Platinum card

• Awarded after at least 60 hotel nights or 25,000 points earned in a year.
• 4 points for each euro1 spent in a Sofitel, Pullman, MGallery, Novotel, Mercure or Suitehotel.
• 2 points for each euro1 spent in an Ibis or all seasons hotel.
• Exclusive Services2

Points earned never expire, provided that the member spends at least one night a year in a participating hotel.

Designed to combine and replace the Group's existing loyalty programs, the A|Club is expected to help increase customer preference for Accor brands. Like the group's marketing initiatives, booking, sales and distribution systems, and pricing strategy, it will support Accor's growth momentum, with the objective of having at least five million active members within three years.