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accesso to Acquire The Experience Engine

accesso Technology Group plc, a technology solutions provider to leisure, entertainment and cultural markets, said it plans to acquire The Experience Engine (TE2) in a move that will provide accesso the capabilities to offer a heightened level of personalization and real-time marketing to customers across a range of venues including theme parks, ski resorts, hotels, quick service food, healthcare and other hospitality-focused operations.
The $80 million acquisition is the largest in accesso’s history, and promises to make its existing technology solutions more powerful, more customizable, and more beneficial to customers around the world.
The San Diego-based TE2, which serves brands including Merlin Entertainments, Cedar Fair Entertainment, Carnival Corporation and SeaWorld Parks & Entertainment, offers platform-as-a-service (PaaS) technology solutions that help marketers drive engagement and revenue. The technology uncovers new levels of actionable insights to deliver impactful and personalized experiences that customers want and value, by identifying guest behaviors before, during and after their visit.
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