Every January, tech enthusiasts and business executives alike flock to Las Vegas for the spectacle that is the Consumer Electronics Show (CES), which attracted 4,000 exhibiting companies and more than 180,000 attendees in 2017. Many are there for the cool and the crazy, like drones (which don’t seem so crazy anymore), smart bras, virtual reality headsets (pretty mainstream now), Bluetooth pregnancy tests, robots (hi, Pepper!), hyperconnected cars (do you control them or do they control you?), a wireless "fish finder" that attaches to a fishing rod, and so much more.
But in between all of those “out-there” inventions, many startups are focused on innovating in ways that will truly resonate with consumers — perhaps not immediately at scale, but likely at some point in the not-so-distant future.