Skip to main content

100+ Preferred Hotels & Resorts Properties Rely on Digital Marketing to Strengthen Guest Relationships

More than 100 Preferred Hotels & Resorts properties now use the Digital Alchemy suite of online guest communication and digital marketing tools. Digital Alchemy drives revenue through dynamic personalized 2-way mobile messaging, guest communication, marketing, and guest feedback and guarantees a 400% ROI on its services.  
Preferred Hotels & Resorts properties use Digital Alchemy for personalized email communications that include custom confirmations and pre-stay property marketing information on dining, event, amenity, and special offers. Properties within the brand’s member portfolio also rely on Digital Alchemy’s post-stay eSurveys that help hotel operators learn the most valuable areas of property operations to invest development resources.
Digital Alchemy produces and supports 100% of its clients’ email design and production requirements in-house based on an in-depth understanding of each customer’s operational requirements.
Digital Alchemy’s email platform also identifies members of iPrefer, Preferred Hotels & Resorts’ guest loyalty program, when they make a reservation. The system automatically creates a custom ‘iPrefer member ‘Welcome Back’ message that recognizes their participation with appropriate program benefits.  “Digital Alchemy has a corporate philosophy to do the best job possible for its hotel operator clients. And they do,” Osgood said.
Digital Alchemy delivers instant revenue statistics that show hoteliers return on each email and campaign. Hoteliers track, reservation by reservation, which email campaigns resulted in new room bookings or amenity selection. Digital Alchemy’s emails let guests click through to their folios when needed and are widely used for property spa CRM marketing.
This ad will auto-close in 10 seconds